Sección: Unit 10 - Managing Production and Operations / Nature and Scope of Marketing | BUS 310 - Business Management for Every Enterprise (4 Cr)

Reading: Lesson 1 - Developing New Products Página

Video: Product Development URL

Video Transcript: Product Development Página

Reading: Product Development Página

Reading: Lesson 2 - Planning a Manufacturing Business Página

Reading: Lesson 3 - Service Businesses Página

Reading: Lesson 4 - Nature of Marketing Página

Video: Marketing Planning Process URL

Video Transcript: Marketing Planning Process Página

Reading: Marketing Planning Process Página

Reading: Lesson 5 - Elements of Marketing Página

Reading: Lesson 6 - Marketing Plan Página

Video: Developing Marketing Strategies and a Marketing Plan URL

Video Transcript: Developing Marketing Strategies and a Marketing Plan Página

Reading: Developing Marketing Strategies and a Marketing Plan Página

Unit 10 - Managing Production and Operations / Nature and Scope of Marketing