Section : Unit 10 - Managing Production and Operations / Nature and Scope of Marketing | BUS 310 - Business Management for Every Enterprise (4 Cr)

Reading: Lesson 1 - Developing New Products Page

Video: Product Development URL

Video Transcript: Product Development Page

Reading: Product Development Page

Reading: Lesson 2 - Planning a Manufacturing Business Page

Reading: Lesson 3 - Service Businesses Page

Reading: Lesson 4 - Nature of Marketing Page

Video: Marketing Planning Process URL

Video Transcript: Marketing Planning Process Page

Reading: Marketing Planning Process Page

Reading: Lesson 5 - Elements of Marketing Page

Reading: Lesson 6 - Marketing Plan Page

Video: Developing Marketing Strategies and a Marketing Plan URL

Video Transcript: Developing Marketing Strategies and a Marketing Plan Page

Reading: Developing Marketing Strategies and a Marketing Plan Page

Unit 10 - Managing Production and Operations / Nature and Scope of Marketing