पाठ्यक्रम: BUS 310 - Business Management for Every Enterprise (4 Cr), अनुभाग : Unit 10 - Managing Production and Operations / Nature and Scope of Marketing

Reading: Lesson 1 - Developing New Products पृष्ठ

Video: Product Development URL

Video Transcript: Product Development पृष्ठ

Reading: Product Development पृष्ठ

Reading: Lesson 2 - Planning a Manufacturing Business पृष्ठ

Reading: Lesson 3 - Service Businesses पृष्ठ

Reading: Lesson 4 - Nature of Marketing पृष्ठ

Video: Marketing Planning Process URL

Video Transcript: Marketing Planning Process पृष्ठ

Reading: Marketing Planning Process पृष्ठ

Reading: Lesson 5 - Elements of Marketing पृष्ठ

Reading: Lesson 6 - Marketing Plan पृष्ठ

Video: Developing Marketing Strategies and a Marketing Plan URL

Video Transcript: Developing Marketing Strategies and a Marketing Plan पृष्ठ

Reading: Developing Marketing Strategies and a Marketing Plan पृष्ठ

Unit 10 - Managing Production and Operations / Nature and Scope of Marketing