Секция: Unit 10 - Managing Production and Operations / Nature and Scope of Marketing | BUS 310 - Business Management for Every Enterprise (4 Cr)

Reading: Lesson 1 - Developing New Products Страница

Video: Product Development Гиперссылка

Video Transcript: Product Development Страница

Reading: Product Development Страница

Reading: Lesson 2 - Planning a Manufacturing Business Страница

Reading: Lesson 3 - Service Businesses Страница

Reading: Lesson 4 - Nature of Marketing Страница

Video: Marketing Planning Process Гиперссылка

Video Transcript: Marketing Planning Process Страница

Reading: Marketing Planning Process Страница

Reading: Lesson 5 - Elements of Marketing Страница

Reading: Lesson 6 - Marketing Plan Страница

Video: Developing Marketing Strategies and a Marketing Plan Гиперссылка

Video Transcript: Developing Marketing Strategies and a Marketing Plan Страница

Reading: Developing Marketing Strategies and a Marketing Plan Страница

Unit 10 - Managing Production and Operations / Nature and Scope of Marketing