Section: Unit 11 - Product Development and Distribution / Pricing and Promotion | BUS 310 - Business Management for Every Enterprise (4 Cr)

Reading: Lesson 1 - Product Management Page

Reading: Lesson 2 - Distribution Management Page

Video: Distribution Management URL

Video Transcript: Distribution Management Page

Reading: Distribution Management Page

Reading: Lesson 3 - Channel Design Page

Reading: Lesson 4 - The Business Buying Decision Page

Video: The Business Buying Decision URL

Video Transcript: The Business Buying Decision Page

Reading: Business Buying Decision Page

Reading: Lesson 5 - Pricing and Costs Page

Video: Pricing Strategies URL

Video Transcript: Pricing Strategies Page

Reading: Pricing Strategies Page

Reading: Lesson 6 - Promotion Page

Unit 11 - Product Development and Distribution / Pricing and Promotion