Sección: Unit 11 - Product Development and Distribution / Pricing and Promotion | BUS 310 - Business Management for Every Enterprise (4 Cr)

Reading: Lesson 1 - Product Management Página

Reading: Lesson 2 - Distribution Management Página

Video: Distribution Management URL

Video Transcript: Distribution Management Página

Reading: Distribution Management Página

Reading: Lesson 3 - Channel Design Página

Reading: Lesson 4 - The Business Buying Decision Página

Video: The Business Buying Decision URL

Video Transcript: The Business Buying Decision Página

Reading: Business Buying Decision Página

Reading: Lesson 5 - Pricing and Costs Página

Video: Pricing Strategies URL

Video Transcript: Pricing Strategies Página

Reading: Pricing Strategies Página

Reading: Lesson 6 - Promotion Página

Unit 11 - Product Development and Distribution / Pricing and Promotion