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Business Management for Every Enterprise
Unit 11 - Product Development and Distribution / Pricing and Promotion
Unit 11 - Product Development and Distribution / Pricing and Promotion
Section outline
Select activity Reading: Lesson 1 - Product Management
Reading: Lesson 1 - Product Management
Page
Select activity Reading: Lesson 2 - Distribution Management
Reading: Lesson 2 - Distribution Management
Page
Select activity Video: Distribution Management
Video: Distribution Management
URL
Select activity Video Transcript: Distribution Management
Video Transcript: Distribution Management
Page
Select activity Reading: Distribution Management
Reading: Distribution Management
Page
Select activity Reading: Lesson 3 - Channel Design
Reading: Lesson 3 - Channel Design
Page
Select activity Reading: Lesson 4 - The Business Buying Decision
Reading: Lesson 4 - The Business Buying Decision
Page
Select activity Video: The Business Buying Decision
Video: The Business Buying Decision
URL
Select activity Video Transcript: The Business Buying Decision
Video Transcript: The Business Buying Decision
Page
Select activity Reading: Business Buying Decision
Reading: Business Buying Decision
Page
Select activity Reading: Lesson 5 - Pricing and Costs
Reading: Lesson 5 - Pricing and Costs
Page
Select activity Video: Pricing Strategies
Video: Pricing Strategies
URL
Select activity Video Transcript: Pricing Strategies
Video Transcript: Pricing Strategies
Page
Select activity Reading: Pricing Strategies
Reading: Pricing Strategies
Page
Select activity Reading: Lesson 6 - Promotion
Reading: Lesson 6 - Promotion
Page
