Section: Unit 1 | BUS 430 - Online Enterprise Marketing (2026 Version)

Video: Introduction URL

Video Transcript: Introduction Video Page

Video Transcript: Introduction Video File

Digital Marketing: A Review URL

Digital Marketing A Review File

A Literature Review on Digital Marketing: The Evolution of Digital Direct Marketing URL

A Literature Review on Digital Marketing: The Evolution of Digital Direct Marketing File

Christian Perspectives on the Market URL

Christian Perspectives on the Market File

Video: Digital Marketing Explained: What It Is and Why It Matters in 2025 URL

Video Transcript: Digital Marketing Explained: What It Is and Why It Matters in 2025 Page

Video Transcript: Digital Marketing Explained: What It Is and Why It Matters in 2025 File

Unit 1