Week 6 Essay: Online Marketing
For your Week 6 written assignment, you will compose a 1,000-word essay examining how online marketing has changed over the last 10 years. Consider the technological, social, and cultural shifts that have shaped digital marketing, from the rise of social media platforms to the use of artificial intelligence and personalized advertising. You may use materials from this course or incorporate credible outside sources. Your essay must be written in APA format, including in-text citations and a reference list.
Academic integrity: Review the Cheating and Plagiarism policy in the course announcements section before submitting.
Submission: Submit via Moodle.
Grading timeline: Please allow 5-10 Business days for grading.
Write an essay discussing how online marketing has changed over the last 10 years. Your essay can address one of the following areas or you can choose your own:
1. Social Media Evolution: How have platforms like Instagram, TikTok, YouTube, and LinkedIn transformed marketing strategies?
2. Data & Analytics: How have big data, tracking tools, and AI-driven insights changed the way marketers target audiences?
3. Content Marketing & Influencers: How has the focus shifted from traditional advertising to storytelling, influencer marketing, and brand authenticity?
4. Mobile & E-Commerce: How has mobile technology, online shopping, and personalization redefined customer engagement?
5. Ethical & Faith-Based Marketing: How should Christian business leaders balance persuasion with transparency and truth in a digital world?
6. Consumer Trust & Privacy: How have data privacy concerns and new regulations (like GDPR) affected online marketing practices?
Essay Requirements
- Length: ~1,000 words (acceptable range: 1,000–1,500 words), not including title page or references. Any length after 1500 words will not be read or counted towards your grade
- Sources: Minimum of 3 credible sources (at least 1 course source and 1 outside source). Ensure Scripture is incorporated within your paper, but does not count toward the minimum sources.
- Use APA: Title page, in-text citations, and reference list. No abstract required.
- Formatting: 12-pt Times New Roman (or 11-pt Calibri), double-spaced, 1" margins, page numbers.
Academic Integrity Reminder
This is an individual project. All writing must be your own.
- Do not copy content from online or AI-generated sources.
- Cite all materials you paraphrase or quote.
- Review the Cheating and Plagiarism policy before submitting.
If you need APA help here is a great link: Purdue OWL APA Guide, https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/index.html
Grading Rubric
Essay Requirements Grading Rubric | Points Available |
Paper met minimum word count and substantively covered the topic. | 15 |
The introduction provides sufficient background on the topic and previews major points. | 15 |
Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. | 10 |
The paper develops a central theme or idea | 10 |
Sentences are well-constructed, with consistently strong, varied sentences. | 10 |
The conclusions are logical, flowing from the body of the work, and reviews the major points. | 10 |
Paragraph transitions are present and logical and maintain the flow throughout the work. | 10 |
Spelling and Grammar are correct. | 5 |
Paper was submitted in APA format to include, title page, main body, and reference list, with a one-inch margin and double-spacing throughout. Times New Roman or Calibri font used. | 5 |
Citations were correctly used in APA format | 5 |
References were correctly used in APA format | 5 |
Total | 100 |