A passage in the Bible that I always thought about, it's better to be a doorkeeper in the house of the LORD than to like, be a ruler or a manager in the place of the wicked. And you know, I thought about that for many years, and then I thought  about, Okay, what if you actually got a job for the Lord. It's just now go with me. I have a very imaginative, creative brain. Sometimes I think of like the strangest  metaphors and things I'm thinking about. Okay, so what if you got a job for God? Very specifically, God interviewed you. You got the job. You're the doorkeeper.  And I thought, I thought about that, it's like, okay, the creator, maker of the  universe, the Redeemer. He is love, all powerful. You know, it was sort of like,  and then he said this. He said, Okay, so Henry, you're the doorkeeper. Great,  okay. But you know, Henry, I want you to, like, make the door experience  amazing, okay, well, and he says, Well, you know, there's a parable about that  Jesus told my son told a parable about the Talents. And, you know, I don't know  exactly where you think your talents are, but let's just say you have five talents.  Go ahead and make them 10. Now let's pretend there's no doubt in my mind  that this is the God of the universe and I'm a doorkeeper, and I'm told to make  the door experience Interesting. Okay, so now I come to the first day at work,  and I see there's the door. And what do you do at door? Well, you gotta think  about that like, Okay, well, you, I guess, you welcome people who come in  through the door. So as people come into the house of the Lord, welcome them.  Then you think about the welcoming. And then after a while, you start thinking of other things, and and, and then you look around and you see people not coming in. What if you walked away from the door to get them to come in? You think  about that. And then you think about like, 1000 different things, because you  want to make being a doorkeeper significant. The Lord has given me gifts to do  it, and you want to do it now. Talk about all of this. And Colossians 3:23 says,  Whatever you do, work at it with all your heart as working for the Lord, not for  men. So I think about everything we do at Christian leaders Institute. I think  about ministry training. I think about enterprise training. I think about utilizing  your gifts, whatever they are, to be enterprisingly, passionately, creatively, all in  for God and bringing to this earth the very best you can To serve the Lord in this  online enterprise marketing class. We're going to talk about how putting your full heart into learning about getting the word out via the internet technology and so  forth, something Christian leaders Institute is passionate about. We're on the  internet. We market on the internet. There's organic marketing on the internet.  There's we have some Google marketing on the internet to try to reach people  the door, get them to come into the world of Christian leaders Institute, and to  find out about free ministry training, to find out about enterprise training, to do  what we can, to share all of our programs with people, and we want to put our  whole heart into it. We want to be creative about it. We want to be interesting.  We want to figure out how to do it well. We want to figure. Out what people are  interested in, what we're doing. We want to raise up revival leaders everywhere 

we can. And we want to do it all with all of our heart as working for the Lord, not  for men. So when we think about this class, internet marketing, enterprise,  internet marketing, online marketing. We do this because in the end of the day,  we don't want to spam anybody. We don't want someone to get what they're not  expecting to get. We want to be sincere, and as we look at the various topics in  this class, we want to learn all this, not to try to cut any corners, but to have an  authentic voice, a called voice to be a Christian leader and internet marketing  does not make it for you in itself. Now that's very important point. I always feel  like this way about Christian leaders Institute, that we're not a technology  company. And people say, wow, yeah, you have a digital campus. You're  interested in organic marketing on the internet, which we'll find out in this class,  you don't know what organic marketing is. You're gonna learn that in this class  you do pay per click advertising we have yes, you're gonna find out about that  we do email marketing. Yeah, we're gonna share with what we've learned.  You're gonna find out more about these sorts of things in this class. And you do  all that, and then you say, this isn't about technology. It's not about technology.  It's about voice. It's about your voice. And we're very interested in giving you the  enterprise skills on the internet that you can flex your God called voice, because you're working for Lord, you're putting everything on the line for him. You're  boldly proclaiming Christ. You're being authentically who God made you to be,  whether this is whether this is an enterprise that has nothing specifically to do  with church, but you're working for someone, or you have a business and you're  learning how to market or how to get noticed on the internet, or maybe you're in  ministry and you're called to let your church be known in your community, or you have a blog. I mean, there's so many ways today where your authentic voice  can be advanced by the internet, and it's not about specifically the result that  you can get. It's about authentically sharing and knowing how to share Well, the  true you in Christ, because God has created you to subdue the earth. And as  you form relationships with people via the internet, it's going to be about trust  more and more about trust. So you know, if you don't have that authentic voice  that putting everything on the line, and you're sort of just going through some  internet marketing motion. People will not come to trust you. You know, in this  class, we're going to talk about internet marketing, enterprise marketing, and  you're going to find out about people who do this well. Now in this class, many of the resources that we have put together, most of the resources are found in  places like Wikipedia, where we carefully selected articles on internet marketing, helping you understand the web. How does it all work? And so forth. Because  essentially, you're going to look at these articles and you're going to read them,  and in the process of reading them, you're going to learn the skills of internet  marketing and how they apply to the web, and then how these skills apply to you as you share your authentic voice. Why you're on the Internet, whether it's in  ministry or enterprise or whatever it is. In this class, also, we are going to take 

special effort to get you out of your comfort zone. I'll give you an example of  that. So getting out of your comfort zone. And art is a presentation in this first  week where Seth Godin, what he does is he talks about the icarious deception,  and he's talking about the connection economy. And this is an example, but this  is. True for the rest of this class, I'm going to pick authors in the general market,  like Seth, who is a world expert on marketing, internet marketing. He's in the  general population. He may or may not be a Christian. I've reviewed these  various YouTube videos. We've linked to them. They're out on the internet right  now, and these leaders are very effective in communicating an authentic voice  of internet marketing and marketing in general, and what, what I'm what I'm  desiring in this class, is that you are going to have the best skills for internet,  enterprise marketing, but you're also going to bring the Best of who you are for  the gospel. So this class is going to be a class where you're going to do reading, where, in these readings, through mainly Wikipedia articles that we've selected,  you're going to learn the theory of web marketing and the implications and the  knowledge you need to do that, well, then what I'm going to do is I'm also going  to give you basic leadership slash marketing slash creative thinking slash stuff  that energizes your authentic voice to do internet Marketing. You know, I had  thought about like, just fire hosing you with everything about the technique of  internet marketing and all its implications. As I was putting the class together  and researching, I realized that I need to feed that creative side while you're  learning the technical side. So what I've what I'm doing is I'm giving marketing,  web slash marketing slash leader insights, to kind of keep the course sizzling  that your brain is sizzling with ideas and how to communicate your authentic  voice. And I'm going to give you a healthy dose of the technical knowledge you  need to develop a strong knowledge of internet enterprise marketing. Okay, so  that's how this class is going to work, where I actually believe that that's how it  goes when you get the basics of digital marketing, online marketing, search  engine marketing, all of these things can just be so incredibly boring I can tell  you my story, founding Christian leaders Institute co founding that with people  like Rich DeVos and Ron Parr and others, and then going through and finally  getting on the web for online ministry training in 2006 and then going through  the whole journey. And today, you know, today, in 2016 over 100,000 people  have enrolled. And we have dreams to reach into, you know, French, into  Spanish, into Chinese. We are launching this enterprise program. We have  dreams for even more, more ministry like, you know, more impact, learning how  to utilize the internet very well. We've been blessed that we have experienced  blessing and success on the internet. But having said all that, it still comes down to you are an image bearer, and you have a calling, an exciting calling to impact  the world, and one tool is going to be the internet. So we're all about that,  helping you with your authentic voice. You are an image bearer. It's also about  that, enterprise ministry, marketing Connect. We want to connect you in one life, 

even if you're bi vocational, but you see, you're working for the Lord or working  for a company, as to the Lord your your goal is to love this. Do it well be  effective. Feel the joy of a job well done, and don't be threatened by the internet. And even in that whole process, when you're in this class, we're going to give  material that. It you say, Well, this is this. This guy may not be a Christian. There are some metaphors that they're using that are sort of not Christian metaphors,  or some things that are said, and you're going to see these in this class that I'm  asking you discern that and look for how to most be effective in internet  marketing, I will tell you. Here's a disclaimer. I mean, not every video in this  class, most videos in this class that we're going to feature these links, are not  going to be at a Christian conference. Everything you know. Jesus once says,  you know, use worldly wealth to gain friends. And he talks about how, you know,  often the unbelievers or the pagans know how to do things better than the  children of God know how to do things. My goal here is that we are going to help you really do well. We're asking you overlook some things that may not you  know, we can't edit linked material. Okay, so when we link something, there  might be something in this class that you say, Ooh, or I don't like how that  person dressed, or that's not modest enough. And again, we're not going to go  out of our way to offend any sensitivities. Or we don't like that metaphor, or that  person kind of used a word that that is not on the types of words that we use as  Christians. You know what? That is all possible in this class. But understand,  you live in the world. We're not of the world, if you're an enterprise, if you're in  business, or if you're in the church, all of these things come to you, and I'm  asking you to be discerning, be discerning. But through this discernment, I pray  that you will become an excellent enterprise internet online marketer, but not a  marketer who is spamming anybody. What is the essence of marketing? Is  getting the word out, someone who just gets the word out and does it well and  does it with an authentic voice, understanding the tools of how to do it for the  glory of Christ, the glory of God, a door keeper in the house of the Lord, that you can feel great and say, Lord, I give my life to you, and I put everything on the  table for you. So I want to welcome you to this class and enjoy the readings.  Enjoy the videos. Maybe the internet marketing is not your thing, but you know  you need to do it well, just, you know, work your way through. And I promise you this, when you're done with this class, you're going to learn something about the internet, about marketing, a place where you maybe would not go if you weren't  compelled to go in this class. But when you're done, you're going to say, You  know what, I feel more comfortable about the internet now. I feel more  comfortable about my role at the Internet. I feel more comfortable on what can  be done in ministry utilizing the tools of the internet, I feel better about how I can share ideas that I feel strongly about and glorify God with. So I welcome you to  this class. I think it's going to be a big benefit to you, and may God bless you as  you learn about online, internet, enterprise marketing. 



Last modified: Tuesday, July 22, 2025, 7:58 AM