Video Transcript: CLI Secrets

Now this is an internet marketing class, enterprise marketing. What I want to do  today is let you in on the Christian leaders Institute secrets. These are the things that we utilize here at Christian leaders Institute to promote Christian leaders  Institute, and this is sort of a way for you to see how you can apply it to your  ministry, or your enterprise, your business. But I'm going to share how we do our organic keyword marketing. Now this is all connected to executive branding, and when you do this, the first thing you do is you think about the big idea. What's  the big story? Now for us, it's the vision to raise up millions of revival leaders. So that's the big idea to me. What motivates me is Mark 13:10, and the Gospel  must first be preached to all nations. So I am highly motivated to reach millions  that the gospel is preached to all nations. Now, when I unpack this in the  executive branding, in the marketing, the getting the word out, I have to be very  clear to reach an audience that God is already calling to participate. So I'm  asking the question, which audience out there in the world of the web, in the  world at large, on the globe, am I called to reach now remember Google and  places like Bing and Yahoo, they're trying to solve problems for a certain  audience. So I am looking for those who are looking for ministry training.  Somehow God has called them to be leaders. And I am looking for that group.  I'm looking for ministry training, interested people, and I'm looking for those who  are looking for free ministry training. I'm looking for those in impoverished areas. I'm looking for those who are ridden, possibly with student debt, or don't want to  be ridden with student debt. I'm looking for those who have a passion and may  not have the resources, those who have the resources, often, they're going to go to a traditional college or seminary and they're going to incur debt. It's kind of  part of their thinking, and they're really not interested, or they will disrespect the  idea it's free. They don't really need the option. And they will think just because  it's free, they're not going to do it anyway. You know, many people, even who we are reached, wonder, How can something free be that good? But we are going  to try to make a case to them that Christian leaders Institute is a great option,  and we know that it is, but we have to make a case for someone who's  searching for free ministry training. So as we unpack this in an enterprise  marketing perspective, what we're going to do is find key words that reflect our  key focus. So here's one of our key focuses. It's free, online ministry training  that's to our core executive brand. So from that core executive brand, we are  going to start, start discovering keywords. Now, if you're in some other type of  enterprise and you're called to do marketing, think of what is your core big idea,  what is your core message? What is, what is, what is a way to say this core  message in 3, 4, 5, 6, words. So at Christian leaders Institute is free online  ministry training. So these are words when we start doing blogs, when we start  doing pages, when we start communicating on the web. We're going to optimize  that is put these keywords in articles, in posts, in pages, and we're going to  basically utilize these words, and our keywords are going to be variations of 

these words, so that the whole world knows in 1000s of different ways who we  are and what we're trying to do, and Google and Bing and Yahoo know what  we're trying to do, and we're trying to communicate this to the world. This is, in a lot of ways, called on page keyword development or on page optimization. So  one of our words is free. So every article we want to have sort of the free, the no charge, the affordable, the no debt, the low cost, available types of words in our  keywords. So free is very important. So there might be online next. So free  online. So what are other words for online, online, internet, digital, mobile,  global. So when we do posts and articles, whatever story we publish somehow  has to also have this value. Online, internet, digital, mobile, global ministry,  where it's like minister, Pastor, Christian, Christian leader, youth pastor, Deacon, women's leader. So online, free, online pastors, pastor, and then the last one is  ministry. So what could ministry be? Well, you know, it could be even long  phrases. Actually, I want to go back ministry words or ministry phrases. So free,  online, casting out demon training. So casting out demons is a phrase for  ministry or pastoring the flock. So free, online pastoring the flock training, and  training is going to be the next word, but I want you to also grasp that it could be free, online, effective preaching training. It could be free online, leading  churches training, or youth pastoring training, leading women training, you get  the idea. So on this, it could be ministry, words, Minister, Pastor, Christian,  Christian leader. It could be ministry phrases, and in when you use phrases, that could even be something for even some of the other executive brand key  messages. Now I bring this up also to talk about short tail and long tail  keywords. In general, short tail is great, but when you make phrases, you're  creating a long tail keyword. They call it. And you may say, you know, there's not too many people that will write that specific pastoring the flock, but this is a big  world. You would be I'm always surprised at some of the keywords that get  typed in that come their way to Christian leaders Institute. So then let's go to that last word. So here our executive branding is free online ministry training. So the  word training could be training, education, classes, courses, school, Institute.  And there could be long key, long tail. Keywords could be, you know, you know.  It could be words like training, program or program of study. But you get the idea that when you optimize words for Christian leaders Institute, we're going to be  optimizing words around free, but free, connected to online, connected to  ministry, connected to training. It could be online, could be free, global. The next  word is the ministry. Word or phrase in training might be classes. So free global  ministry classes or free global preaching classes or courses, etc. Notice we're  saying the executive brand in a lot of different ways. What is needed. Then,  when you optimize something, you need rich content. Google likes that you are  focused on telling the stories of your purpose. So as you're writing stuff and  doing posts and blogs and everything, keeping to your executive understanding  of keywords, then content that reflects it is very important. If you're doing boring 

content that doesn't tell the story of what you're doing, Google will notice it. So  here are the essence of the secrets that we use in our organic marketing  enterprise approach. And I hope this can bless you as you think about your  organization, you think about who you are, that you might be blessed by God as  you get the message out of what your enterprise is all about.