Video Transcript: Getting Back Links

How do you get authority bloggers and journalists to link to your website?  Believe it or not, but landing mentions and backlinks from popular sites in your  industry is easier than you might think. The secret a technique that I call  guestographics. It's a simple five step formula that I recently used to Boost My  Organic Traffic by 175.5% guestographics also helped one of my readers,  Perrin, increase his new blog's organic search engine traffic by 963% I'm Brian  Dean, the founder of Backlinko, the place where marketers turn for higher  rankings and more traffic. And in this video, I'm going to show you the exact  process that Perrin and I used, step by step. Keep watching. So a few months  ago, one of my readers, Perrin Carroll, had a problem. You see, Perrin recently  launched a site in the dog space called chewy says, and he was having a really  hard time out ranking his competitors on Google's first page. Does this sound  familiar to you? Perrin knew that to have a chance against these big brand  competitors, he'd have to build high quality backlinks, but as someone with a  new site with literally zero connections, how could Perrin possibly build the  backlinks that he needed? Fortunately for Perrin, he stumbled on an article on  my blog called How to get backlinks with guestographics. After Perrin read about how guestographics helped me increase my search engine traffic, he decided to  give it a shot. The result a 963% boost in organic traffic in just six weeks, not to  mention an influx of over 1000 targeted visitors from all those mentions you got  around the web. Here's the exact five step process that Perrin used. Step one,  post an infographic on your site. Step two, find sites that write about your  infographics topic. Step three, show them your infographic. Step four, offer them  unique content, also known as the bribe. Step five, get your contextual  backlinks. Now it's time to break down each step in detail for you, your first step  is to create and publish a high quality infographic on your site. Parents  infographic was a well designed infographic called 22 ways dogs make humans  healthier. Okay, so once you have a high quality infographic on your site, it's  time for step number two, find sites that write about your infographics topic. This  step is important. If you want people to share your content, they need to see it.  This may sound obvious, but it's a step that a lot of people mess up. That's  because the secret to content promotion and outreach is finding the right  people. In fact, because Perrin focused on reaching out to the right people, he  got replies to his outreach like this. Now I'll show you the word forward email  script that Perrin sent to people in a minute, but before you hit send on a single  email, it's important that you find the right people. So who are the right people?  That's simple, people that already write about your infographics topic, really,  that's it. And how do you find them? A simple Google search again, really, that's  it. Let me show you how to do it. Let's say that you just published an infographic  about the Paleo diet. You'd simply Google keywords like, Paleo Diet, Paleo Diet, recipes. What is the Paleo diet? Et cetera, and Google will show you a list of  blogs that tend to cover that topic, simple, right? Once you have a list of people 

to reach out to, it's time for step number three, which is to show these people  your infographic. This is one of the reasons that guestographics is so different  than how most people promote content online. You see most people that  promote their site with email outreach are way too pushy, but with  guestographics, you flip the script instead of a pushy email that begs for a link,  you ask the person if they want to see your infographic. This shows that you  respect their time and opinion. Here's the exact email script to send them, hey  name. I was looking for some information on your topic this morning, and came  across your Article. Article Title, good stuff. I especially liked how you mentioned  something they said in the article. Actually, I just put together an infographic on  your topic. Let me know if you want to check it out. Thanks. Your name. Once  you get a reply back from someone that says, Sure, send it over, it's time to  send them your infographic, which is step number four. Here's another twist that  makes guestographics so powerful. Instead of simply showing your infographic  to someone and hoping that they share it, you sweeten the deal with a little  bribe. Don't worry, this bribe is totally above board. So what's the bribe? I'm  talking about a unique introduction to go along with the infographic. You see,  when someone wants to share your infographic on their site, there's a huge  barrier that usually stops them. What is it the fact that they have to write a  unique introduction to go along with it. After all, no reputable blogger is going to  take your infographic, slap it on their site and call it a day. Their readers expect  unique content. That's why you offer people that show interest in your  infographic a unique introduction. Here's the script to send them. Here you go.  Name. Let me know. If you ever want to share the infographic on your site, I'll be happy to write unique introduction to go along with it. Thanks Your name, and  when they get back to you, saying, Sure, I'd love a unique introduction, like this  email that Perrin received, whip up a high quality 200 or 300 word introduction.  Now there are two things you want to keep in mind with this unique introduction.  Thing one, the blogger expects your intro to be great, so make it guest Post  level quality content. Thing Two, make sure you include one link back to your  site in the introduction. Here's an example of how your link should look. I'll  explain why the placement of your link is so important for SEO in a minute.  Okay, when your intro is ready, send it over to them using this script, I just put  the finishing touches on your introduction attached. Let me know if you need  anything else. Thanks. Your name. Now it's time for the last step, building  contextual backlinks. Unlike most backlinks that you get from infographics that  show up as a source link underneath the image, guestographics result in the  type of contextual backlinks that Google values most. That means that the links  you get from guest or graphics are significantly more powerful than if someone  just pasted the infographic in a blog post. And as you already saw,  guestographics make it significantly more likely that someone will share your  infographic in the first place. Did you learn something new from this video? Then

make sure to subscribe to my YouTube channel for more actionable videos just  like this one, click on the button right here to subscribe, or better yet, head over  to backlinko.com and sign up for the newsletter. That's where I share exclusive  marketing tips, strategies and case studies. Now I want to hear from you. How  

do you plan on using guestographics to land mentions and links from authority  sites in your industry? Leave a comment below right now. Backlinko TV. Take  one. Right. All right. Warmed up. I think the key was to say it, slowly, no. Take  two. Backlinko TV, take two. Then I.