You need to establish what is. You know, here's the status quo. Here's what's  going on, and then you need to compare that to what could be. Now you need to make that gap as big as possible, because there's the commonplace of the  status quo, and you need to contrast that with the loftiness of your idea. So it's  like you know, here's the past, here's the present, but look at our future. Here's a problem, but look at that problem removed. Here's a roadblock. Let's annihilate  the roadblocks. You need to really amplify that gap. This would be like the  inciting incident in a movie. It's when suddenly the audience has to contend with  what you just put out there, and they have to say, "Wow, do I want to agree with  this and align with it or not? And then the rest of your presentation should  support that.  

So the middle goes back and forth. It traverses between what is and what could  be, what is and what could be, because what you're trying to do is make the  status quo and the normal unappealing, and you're wanting to draw them  towards what could be in the future with your idea adopted. Now, on your way to change the world, people are going to resist. They're not going to be excited.  They may love the world the way it is, so you'll encounter resistance. That's why  you have to move back and forth.  

It's similar to sailing. When you're sailing against the wind and there is wind  resistance, you have to move your boat back and forth and back and forth.  That's so you can capture the wind. You have to actually capture the resistance  coming against you when you're sailing. Now, interesting. If you capture the  wind just right and you set your sail just right, your ship will actually sail faster  than the wind itself. It's a physics phenomenon. So, by planting in there the way  they're going to resist between what is and what can be, it's actually going to  draw them towards your idea quicker than should you not do that.  

So, after you've moved back and forth between what is and what could be, the  last turning point is a call to action, which every presentation should have. But at the very end, you need to describe the world as a new bliss. This is utopia with  my idea adopted. This is the way the world is going to look when we join  together and we solve this big problem. So you need to use that as your ending  in a very poetic and a dramatic way. 



最后修改: 2026年10月12日 星期一 12:01