Reading: How to Sell part 3 - Marketing (Slides)
How to sell - Part Three
Marketing
What is marketing?
Marketing is activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.
What is marketing?
Marketing is everything a company does to acquire customers and maintain a relationship with them.
Product and/or service
Product and/or service refers to an item or service a business intends to sell.
What differentiates the product and/or service from its competitors?
Can the product and/or service be marketed with a secondary product and/or service?
Are there substitute products and/or services in the market?
Price
Price refers to how much the product is likely to cost.
Cost to business for product or service
Cost of putting product or service together
Cost of marketing product or service
Cost to distribute product or service
Cost competitors charge
Cost your business will charge
Place
Place refers to the distribution of the product or service.
Physical store front
Distributors and partnerships
Online
Mixed
Promotion
Personal selling
Advertising
Sales promotions
Public relations
Direct marketing
Customers
Who are the people that need or want your product or service?
How can you reach them?
How can you meet their needs and expectations?
How can you stay connected to them after the sale?
How can you sell to them again?
How can you get them to sell your product or service?
Online Marketing
Website Info
Website sales
Blogs
Test Marketing
Resist the waiting to start your business when everything is figured out.
Start small
Adjust as you go