Reading: How to Sell part 3 - Marketing (Slides)

How to sell - Part Three

Marketing

What is marketing?

Marketing is activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. 

What is marketing?

Marketing is everything a company does to acquire customers and maintain a relationship with them.

Product and/or service

Product and/or service refers to an item or service a business intends to sell. 

What differentiates the product and/or service from its competitors? 

Can the product and/or service be marketed with a secondary product and/or service? 

Are there substitute products and/or services in the market?

Price

Price refers to how much the product is likely to cost. 

Cost to business for product or service

Cost of putting product or service together

Cost of marketing product or service

Cost to distribute product or service

Cost competitors charge

Cost your business will charge

Place

Place refers to the distribution of the product or service. 

Physical store front

Distributors and partnerships

Online 

Mixed

Promotion

Personal selling 

Advertising

Sales promotions 

Public relations

Direct marketing

Customers

Who are the people that need or want your product or service?

How can you reach them?

How can you meet their needs and expectations?

How can you stay connected to them after the sale?

How can you sell to them again?

How can you get them to sell your product or service?

Online Marketing

Website Info

Website sales

Blogs

Facebook

Test Marketing

Resist the waiting to start your business when everything is figured out.

Start small

Adjust as you go