Reading: How to Start a Business part 2 - Write Out A Business Plan (Slides)
How to Start a Business
Part Two
Write out a business plan
The business plan
Don’t worry about perfection
First draft in two hours
Show the first draft to others
Write the second draft with input from others
Put business plan into practice
The parts of a business plan:
Executive summary
Business description
Business environment analysis
Industry analysis
Competitive analysis
Market analysis
Marketing plan
Operations plan
Team and management plan
Financial projections
Executive summary
1. Mission Statement: This explains to the reader why your company exists. The activities of your company should be guided by its mission statement.
2. Company Information: This is a brief statement giving a historical perspective of your company. It should include the date of formation, locations, company founders and the number of current employees.
3. Highlights: This is an opportunity to tell the reader about profit or market milestones achieved by the company since its inception.
4. Products and Services: Briefly mention and describe the products or services offered by the company.
5. Financial Information: This section is particularly important for companies seeking financing and should include mention of bank references and investors.
6. Future Projections: Explain the direction in which ownership and management plan to take the business.
Business description
What is your product or service?
Why are you starting this business?
Who owns it and how is it run?
Who are the potential customers and how does the business intend to reach them?
How is it going to make money?
Business environment analysis
Why is your business needed?
Who are the potential competitors to your business and why will you be able to compete well?
What about the business environment will make it a challenge to your business and what will your business do to overcome these challenges?
Marketing plan
Product
Price
Place
Promotion
Customer service
Operations plan
Positions and job descriptions
Organizational chart
Management environment
Financials
Assets
Debt
Money flow
Accounting
Banking
Credit
最后修改: 2018年08月13日 星期一 12:22