Reading: Organizational Communication
Communication
Makes an Organization
•Organizational
communication is interaction that organizes purposeful groups
•Typically,
comprised of several elements, two of which are function and structure
1.
Function: the goals and effects of communication
2. Structure: Lines of communication, a system of pathways through which information flows
Function
•1.
Production: coordinates activity toward accomplishing tasks.
i.e. standardized process for closing a store.
2. Maintenance: preserves stability of existing systems
i.e. Employee of the month plaque
3. Innovation: facilities system change
i.e. Policy revisions, forums, focus groups
i.e. standardized process for closing a store.
2. Maintenance: preserves stability of existing systems
i.e. Employee of the month plaque
3. Innovation: facilities system change
i.e. Policy revisions, forums, focus groups
Structure
•Refers
to lines of communication, or pathways
1.Direction: downward, upward, horizontal
(presumes hierarchy)
2.Recurring patterns of communication:
focuses not on content, but on patterns of spread of message (may be
non-hierarchical)
3.Informal vs Formal: official designated
vs unspoken or understood
Functional Structure
Types
of Organization
•Line
Organization
•Functional
/ Staff Organization
•Line
and Staff Organization
•Committee
Organization
最后修改: 2018年08月14日 星期二 08:21