Reading: Making Decisions Based on Statistical Data
What
is Statistics?
•Statistics
is the science dealing with the collection, analysis, interpretation, and
presentation in numerical data.
•The
word Statistics is used in two ways:
1. Statistics can be descriptive measures computed from a sample and used to make determination about a population.
2. Statistics can be the distributions used in the analysis of data.
1. Statistics can be descriptive measures computed from a sample and used to make determination about a population.
2. Statistics can be the distributions used in the analysis of data.
Example
of Statistics
•Suppose
we have done a fruit survey on which fruit is favorite.
•According
to collected data we have done analysis.
•According
to the Pie Chart
we can say that Pineapple is the most favorite fruit and Banana is least
favorite among them all.
Statistics
in Marketing Business
•Statistics
can be used a target market.
•Example:
Online shopping for electronics
•Lets
suppose after we review previous sales data, we found that men do more online
shopping of electronics than women. We also find that the age range of male
online shoppers is 25 -40.
•According
to these data figures we can identify a target market and then define our
marketing strategy.
Statistics
in Finance
•A
study has been taken to rate Frankfurt, London, and New York for best climate
for a financial center using several criteria.
•A 1
to 5 scale was used, 5 denoting very good and 1 denoting very bad.
•For
the personal and corporate taxes criterion, Frankfurt received the lowest score
2.44, London and New York received 3.61.
•For
living and working environment criterion, Frankfurt received 2.62, London 3.58, and New York
3.62.
Statistics
in Management
•A
survey conducted by ABC small business network asked small business owners how
they would characterize themselves.
•Approximately
33% described themselves as “Seeing the Big Picture” who focuses on efficiency.
•27%
labeled themselves as “Problem Solvers” who concentrate on solving
difficult problems.
•16%
were “Rainmakers” focusing mainly on developing new business.
•11%
were “Artists” more involved in creating new products than running the
business.
Última modificación: martes, 14 de agosto de 2018, 08:22