Marketing

What is marketing?

•     Marketer: “one who seeks a specific response”

•     Marketing: “the art & science of strategic influence”

•     Marketing has many components.

•     Marketing is vital in every industry.

We are all marketers.

•     “Buy my product.”

•     “Subscribe to my service.”

•     “Sign up for this cause.”

•     “Donate to this charity.”

•     “Vote for me.” 

•     “Join my team.”

•     “Come to my event.”

Jesus: The Greatest Marketer in History

•     Most-watched film is about him

•     Most-read, best-selling book is about him

•     92% of first 138 U.S. universities founded for his followers

•     1 out of 3 claims to follow him

•     His followers are punished for following him

•     His followers have a global presence