Reading: "Introduction to Marketing"
Marketing
What is marketing?
• Marketer: “one who seeks a specific response”
• Marketing: “the art & science of strategic influence”
• Marketing has many components.
• Marketing is vital in every industry.
We are all marketers.
• “Buy my product.”
• “Subscribe to my service.”
• “Sign up for this cause.”
• “Donate to this charity.”
• “Vote for me.”
• “Join my team.”
• “Come to my event.”
Jesus: The Greatest Marketer in History
• Most-watched film is about him
• Most-read, best-selling book is about him
• 92% of first 138 U.S. universities founded for his followers
• 1 out of 3 claims to follow him
• His followers are punished for following him
• His followers have a global presence
最后修改: 2019年05月28日 星期二 11:50