Storytelling

Leverage the power of storytelling.

“The world doesn’t need a lecture. The world needs a picture.”

–Louie Giglio

•     1/3 of Jesus’ teaching was in parables.

•     Define the story behind your company.

•     Explain how your company fits in your stakeholders’ personal stories.

•      Ask questions and listen.

•      Remember that your stakeholders want to be the “hero” in their own stories.

Leverage the power of storytelling.

•     Encourage your tribe to share testimonials.

•     Word-of-mouth marketing

“Go home to your people and report to them what great things the Lord has done for you, and how He had mercy on you … he went away and began to proclaim in Decapolis what great things Jesus had done for him; and everyone was amazed.”

—Mark 5:19-20

Draw people in.

•     Let people taste before you ask big.

•      Jesus healed the lepers regardless of how they responded. (Luke 17:11-19)

•      Loss leaders, freemiums, content marketing, etc.

•     Build anticipation/expectation. 

“Now after this the Lord appointed seventy others, and sent them in pairs ahead of Him to every city and place where He Himself was going to come.” (Luke 10:1)

•     Leverage the power of scheduled events.