Video Transcript: How Do I Start A Presentation? (Karen Friedman)

Video Transcript: How Do I Start A Presentation? (Karen Friedman) 

Hi, I'm Karen Friedman, if you're like most people getting started is probably the hardest part. You can sit there for hour after hour, kind of like writer's block. But when it comes to you, it just pours out. So the question is, how do we get started? How do we get those last hours back? I suggest before you ever write a thing before you ever put a slideshow together, ask yourself three questions. 

Question number one, what is the purpose of this talk? 

Number two? What is it my listeners really care about? 

And number three, if listeners think back and three days or three weeks or three months, what is it that I want them to remember? 

That will help identify the theme of your talk? From there, I suggest putting a list together, list out every single thing you could possibly want to speak about. For example, let's say you're introducing a new candy on the market. 

Take a look at this slide. 

You might list out 

What is it? 

It's sweet, 

it's low in sugar, 

it's unique, 

it's new, 

it has no fat, 

you can't possibly talk about everything in detail. 

So what I suggest is take a look at this list divided into headlines three or four key headlines key subjects and then start categorizing under those subjects. 

For example, let's say your number one theme is talking about what it actually is. Well under that you can talk about that 

it's low in sugar, 

it's low in fat, 

it's available to everyone. 

And all of a sudden as you go through this, you'll end up having three or four key subjects with individual sub topics under each. 

What is it?

Sweet

Low sugar

Low fat

Made from natural fat

Enjoyed by all ages

Affordable

Manufacturing expert

Partnering give back programs

New and unique

Then all you have to do is take a look at those sub topics. 

Add in some stories and vignettes and powerful numbers, some examples to try to bring your talk to life. 

And finally, don't forget about opening and open is not good morning. 

Think about framing the message getting people to pay attention and connect so they really listen to what it is you have to say.

I'm Karen Friedman. Until next time,