Video Transcript: Characteristics Of Good Communicators (Edited)

Today, I want to wrap up our discussion on Roger Ailes' book, "You Are the Message," by delving into his insights on what makes a good communicator. These principles apply whether you're having a one-on-one conversation, addressing a group, or even delivering a sermon.

1. Get Animated: According to Ailes, effective communicators are animated and expressive; they engage their audience with their whole being. A mentor once advised me to loosen up emotionally while speaking; his counsel rings true to this day.
2. Vocal Range: Utilize the full scope of your vocal range. Monotone delivery isn't engaging. Rather than fixating on limitations, focus on your capabilities.
3. Emotional Truth: Your voice carries emotion. You can improve your vocal delivery more by focusing on emotional expression rather than just mechanics.
4. Situational Awareness: Pay attention to the room's mood. Are people excited or skeptical? Tailor your approach accordingly.
5. Language Choice: Whether you're speaking in English or another language, use compelling and relatable language. Avoid jargon and overly complex sentence structures.
6. Eye Contact: Initially, focus on a friendly face to put you at ease. As you progress, make eye contact with various members of your audience to create mini-conversations.
7. Tuning In: Always be attuned to your feelings and those of your audience. This helps you adapt and become a more sensitive communicator.
8. Talking vs. Listening: Ailes recommends a 60/40 ratio—listen 60% of the time and talk 40%. Assess yourself by asking others how they perceive your talking-to-listening ratio.

Proverbs 15:23 says, "A man finds joy in giving an apt reply, and how good is a timely word." So while not all of Ailes' principles may directly apply to you, they offer valuable lessons in becoming a more effective communicator, especially in ministry.