Day 21 - 30
Perfilado de sección
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SWOT & PEST
In a certain context, SWOT and PEST sound mutually inclusive don't they? For marketing people, or for people who practice marketing on a daily basis, SWOT is an acronym for 'Strengths, Weaknesses, Opportunities, and Threats'. This lesson will help you to articulate why you're pursuing your vision or calling. What strengths do you have? Are they really strengths? What opportunities are there for you to grasp and take advantage of? And perhaps even more importantly is the awareness of any threats to you and your ministry.
PEST is another acronym that stands for 'Political, Economic, Social, and Technology'. PEST is a process that helps you understand the influence that these factors will either help or inhibit your ministry vision.