المساق: BUS 360 - International Business (3 Cr)، القسم: Day 21-30: Sociocultural Forces

Video: Lecture 3 رابط الكتروني

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Video: What our Language Habits Reveal صفحة

Video Transcript: What our Language Habits Reveal صفحة

Video: Who Counts as a Speaker of a Language صفحة

Video Transcript: Who Counts as a Speaker of a Language صفحة

Video: Globalizing the Local and Localizing the Global صفحة

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PDF Reading: International Business Textbook Chapter 3 ملف

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Reading: Core Principles of International Marketing Textbook Chapter 3 رابط الكتروني

Reading: Cultural Competency is Key to International Brand Success صفحة

Day 21-30: Sociocultural Forces