Sectie: Day 21-30: Sociocultural Forces | BUS 360 - International Business (3 Cr)

Video: Lecture 3 URL

Video Transcript: Lecture 3 Pagina

Video: What our Language Habits Reveal Pagina

Video Transcript: What our Language Habits Reveal Pagina

Video: Who Counts as a Speaker of a Language Pagina

Video Transcript: Who Counts as a Speaker of a Language Pagina

Video: Globalizing the Local and Localizing the Global Pagina

Video Transcript: Globalizing the Local and Localizing the Global Pagina

PDF Reading: International Business Textbook Chapter 3 Bestand

Reading: International Business Textbook Chapter 3 Pagina

Reading: Core Principles of International Marketing Textbook Chapter 3 URL

Reading: Cultural Competency is Key to International Brand Success Pagina

Day 21-30: Sociocultural Forces