BUS 430 - Online Enterprise Marketing (3 Cr) (2026 Version)
Résumé de section
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Online Enterprise Marketing (3 Credits)
Instructor: Dr. Charles Streeter
This course explores how organizations create value and engage customers through digital marketing, teaching students to design and evaluate ethical, data-informed strategies that integrate professional excellence with Christian principles of integrity, stewardship, and service.
Course Overview:
This course examines the principles and practices of online enterprise marketing in a world defined by rapid digital transformation. Students will explore how organizations create and deliver value through digital channels, shape customer experiences, and compete in global markets. Emphasis is placed on integrating analytics, emerging technologies, and strategy with ethical decision-making and Christian worldview perspectives. Through case studies, scholarly readings, and applied projects, students will learn to design, evaluate, and present digital marketing strategies that demonstrate both professional excellence and biblical values of integrity, stewardship, and service.
Course Outcomes:
By the end of this course, students will be able to:
- Explain how digital transformation reshapes enterprise marketing, including product innovation, value propositions, customer journeys, and competitive advantage.
- Apply key digital marketing tools, such as SEO, content strategy, email, and social media, to develop integrated campaigns that align with organizational goals.
- Evaluate customer insights and behaviors, using research, personas, journey mapping, and analytics to drive data-informed strategies.
- Integrate Christian principles of honesty, humility, and stewardship into digital marketing practices, addressing challenges such as privacy, authenticity, and responsible growth.
- Analyze the opportunities and risks of emerging technologies, including artificial intelligence, automation, and personalization, for both marketing strategy and Christian witness in the digital economy.
- Design and present a comprehensive digital go-to-market plan that communicates a clear value proposition, growth strategy, and success metrics, grounded in ethical reflection and practical application.
Required Assignments
- View all online lectures and read all articles on each topic. Active engagement with course materials prior to attempting the quiz is required for each unit. If a resource is provided in multiple formats, simply choose whichever format best supports your learning. CLI’s system tracks your viewing history to determine meaningful engagement. Make sure you are logged into your student account when viewing or downloading the materials.
- Take the online quiz for each unit. You will have 75 minutes to answer 20 multiple-choice questions for each quiz. Each quiz covers the readings and video lectures for that unit. Once a quiz has started, you must finish it, and you cannot retake it.
- There are two papers that will be submitted during this course. Ensure papers are written in APA format, to include citations and references. Once complete, send papers via email to cstreeter@christianleaders.net.
At the end of the course, you will be invited to complete a brief Course Feedback Survey. Your feedback helps CLI evaluate the course and identify opportunities for improvement.
Course Forum
Each course forum is located near the beginning of the course, immediately before the first course-content section. The forum allows students to post course-related questions and comments for other currently enrolled students to view and discuss. You can also search previous posts to see whether your question or topic has already been addressed.
The forum is intended primarily for peer discussion and may not receive an immediate response. Questions or concerns requiring timely assistance should be directed to the Help Desk at helpdesk@christianleaders.net.
Grading Scale
A 93-100% A- 90-92% B+ 87-89% B 83-86% B- 80-82% C+ 77-79% C 73-76% C- 70-72% D+ 67-69% D 63-66% D- 60-62% F 0-59%
Students' final grade is based on the average of all required quizzes and assignments. Each graded activity is weighted equally unless otherwise stated. Because this course includes essay assignments, the lowest grade will not be dropped in the overall grade tabulation.
Your average for the course must be at least 60%. Otherwise, you will fail the class and will receive no credit.
Deadline
You have 180 days to finish the course. If you have not received a final grade for the course before your enrollment ends, you will be automatically unenrolled, you will receive an “Administrative Withdrawal” for the course on your transcript, and all coursework will be removed. You will have to start over and take the class again to receive credit.
To avoid potential administrative delays or additional fees, please complete all assignments at least three weeks before your enrollment end date.
If you believe you qualify for a two-week extension, as outlined in our Catalog policies, please contact the Help Desk at helpdesk@christianleaders.net as soon as possible, ideally at least three weeks before your enrollment end date.
Quizzes must be completed independently. The use of AI tools, search engines, other websites, or assistance from other individuals is prohibited.Quizzes are open-note. You may reference your own notes or any of the provided CLI course materials during the quiz. However, you should plan to study materials prior to attempting the quiz.Quiz Tip: First answer the questions you know. Then use your own notes or the provided CLI course materials to help answer any questions you are unsure about.-
Use this sample paper to assist you in your essay assignments for this course. This sample shows how to properly format, cite, and layout an APA style paper.
This sample paper was obtained from Purdue Online Writing Lab: https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_sample_paper.html
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As you complete this tuition-free course, let's pray for and thank the Vision Partners! Their sacrificial giving supports these tuition-free courses so that those will little or no extra resources can access high-quality ministry training.
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Unit 12 Essay: Marketing Strategy Devoir
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