Video Transcript: Organizational Communication

Hello, welcome. We're going to discuss organizational communication.  Communication makes an organization right. Being able to flow ideas, being  able to communicate what we want done effectively, will make an organization  much more effective and efficient in operations. Organizational Communication  is interaction that organizes purposeful groups, typically comprised of several  elements, two of which are function and structure. Function is the goals and  effects of the communication. The structure is the lines of communication, a  system of pathways through which information flows. So let's talk about the  function. The function refers to the goals and effects of communication. Number  one production coordinates activity toward accomplishing the tasks,  standardized processes for closing a store, or standardized processes for doing  anything in the system of production. Number two, maintenance, it preserves  the ability and stability of existing systems. Employee of the Month, right? We  discussed that earlier. That's a way to reward them, your employees or even  subordinate managers, right, show them some respect and appreciation and  preserve the existing systems through the reward mechanism. Innovation  facilitates the system change so policy revisions, forms, focus groups, I was  discuss the structure refers to lines of communication, or pathways. One, the  direction downward, upward or horizontal. Right? Presume that there's a  hierarchy in this structure, right? So how is the communication flowing? Is it  flowing up, down or horizontally? Number two, reoccurring patterns of  communication focuses not on content, but on patterns of spread of message,  right? So we want to they, if we're using this structure, this system, we want to  make sure that the message is spread quickly and far reaching throughout the  organization. Number three, informal versus formal, official, designated versus  unspoken or understood. The functional structure, you can see that it flows  downward from headquarters to CEO, CFO, board of directors, down into our  specialized segments, research and development, production, marketing,  accounting and finance. So this is how the functional structure inside an  organization would work, as it flows down from the top to the middle,  departmentalized managers down to the organizational operational, functional  employees and managers. Types of organization, line organization, functional  staff organization, line and staff organization and committee organization.