How to sell - Part One

Foundations of selling

What is selling?

“Persuading someone to take advantage of an idea, concept, product, or service that is in their best interest … It also does something for you.”

Selling is Leading

Matthew 4:18-20 (ESV) While walking by the Sea of Galilee, he saw two brothers, Simon (who is called Peter) and Andrew his brother, casting a net into the sea, for they were fishermen. And he said to them, “Follow me, and I will make you fishers of men.” Immediately they left their nets and followed him.

Selling is Leading

Matthew 28:18 Then Jesus came to them and said, “All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.”

Selling is serving

Philippians 2:3-8 Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others. In your relationships with one another, have the same mindset as Christ Jesus. Who, being in very nature God, did not consider equality with God something to be used to his own advantage; even death on a cross!


Selling is a mutually beneficial exchange

Bad rep of selling

Selling products and services to people that do not need them.

i.e. “He could sell ice to Eskimoes.

Manipulating people to buy your product and service.

Misrepresenting the product or service just to get a sale.

Promising more than your product or service can deliver


Understanding why people buy a product or service 

People buy what they need

People buy from their emotions

People buy from their dreams 

People buy from their need for control

People buy from their need to hunt

People buy to feel good about themselves

People buy to be happy

People buy because people in their community already bought


Selling and integrity

Understand why people buy but do not exploit them by what you know

Don’t sell products and services to people you know either do not need them or can not afford them.

Speak the truth about your product and service

Stand behind your product and/or service



Last modified: Monday, August 13, 2018, 12:23 PM