BUS 430 - Online Enterprise Marketing (3 Cr)
Aperçu des sections
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M'inscrire E-professors: Seth Godin, Dan Cathy and Brian Dean (3 credits)
Need help: CLI Help Desk (helpdesk@christianleaders.net)
E- Professor Disclaimer: Christian Leaders Institute links to You-Tube videos that we believe are helpful in communicating Online Enterprise Marketing. There will be content in these videos that does not reflect the views and values of CLI. You need to be discerning. Some of the words and metaphors used in the presentations do not reflect the statement of beliefs at CLI. We, however, are excited to link to these generous presenters who are willing to share important learning with the world. We will make any books they promoted available for you to buy on Amazon as our thanks to them.
Overview
This course teaches the basics of online enterprise marketing. You will learn the essential principles that online marketers use. These skills are important for most enterprises.
Outcomes:1. Understand basic principles of marketing online and SEO.
2. Learn concepts of email and social site marketing
3. Learn principles of well-designed websites
Resources
This course includes resources from many books and articles. All required material is included in the online course. No book purchases are needed.
Assignments
View all online lectures and read all articles in each topic. CLI computer tracks whether you do this. After viewing all lectures for the unit, take the quiz based on the lectures (100% of grade).Grading Scale
A 95-100% A- 90-94% B+ 87-89% B 83-86% B- 80-82% C+ 77-79% C 73-76% C- 70-72% D+ 67-69% D 63-66% D- 60-62% F 0-59%
Your average grade for all assignments in the class must be at least 60%. Otherwise, you will fail the class and will receive no course credit.Note: You must complete all work by the final deadline of the course. If you are not done by that date, you will have to take the class again in order to receive credit. Incompletions are considered drops.
Dan Cathy, President of Chick-fil-A
"I have been serving as Chairman, President and Chief Executive Officer of Chick-fil-A since 2013, but I have been working full-time for this great company since 1970. Truth is, my entire life has been spent around Chick-fil-A and watching my dad, S. Truett Cathy, build an organization that is as much about people as it is chicken."
Seth Godin is a bestselling author, entrepreneur, and agent of change. His recent books, which have graced the New York Times, Business Week, and Wall Street Journal bestseller lists, include Tribes, Purple Cow, The Dip, and All Marketers Are Liars. Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age” by Business Week.
Brian Dean of BackLinko
Backlinko was founded by Brian Dean, an internationally recognized entrepreneur and SEO expert. Brian specializes in providing marketing professionals and entrepreneurs practical strategies they can use to get more search engine traffic. Since 2010 Brian has built a growing internet marketing company while traveling in countries like Thailand, Japan, Spain, and Turkey. He currently lives in Berlin, Germany.
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MOZ is a world leader in Seach Engine Marketing. CLI will link to a free Course found at Moz.com
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As you complete this tuition-free course, let's pray for and thank the Vision Partners! Their sacrificial giving supports these tuition-free courses so that those will little or no extra resources can access high-quality ministry training.
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Read the Inspiring Testimony of this Fellow Christian Leaders Institute Student
CLI Student Joann Arrellin
"My name is Joann Arrellin, I am married to my wonderful husband and we live in Cape Canaveral, Florida in the United States. I had grown up as a Catholic since I was a baby. I attended catechism, and confirmation when I was younger. I always grew up knowing about the Lord, but after being involved with drugs and alcohol when I was 16, I came to be in an actual relationship with God. I became very involved in our church and served as a youth leader. With my testimony I was able to help many young people come to know Jesus as I had.
My dream now is to build Gods Kingdom. I want to do many things for the Lord, and this ministry training will definitely help me to understand his word more and grow in my relationship with him. I have been wanting to go to a bible college for some time but I can not afford it. The fact that I am given an opportunity to have ministry training is such an incredible blessing that I will be forever grateful for. I need this training so that one day I can become a youth pastor. I feel a calling for ages 13-18, because I know that is when I struggled so much in my journey with Christ and in the world. I would also love to spread the good news around the world and do missionary work, but I really need more knowledge on God's word before I do so.
This class has shown me the importance of quiet time with God. It has shown me how powerful knowledge of God's word is and how to apply it to my life. My faith in God has definitely been increasing day by day and his blessings have been raining upon my husband and I as we continue to grow in our faith. Also being able to get a degree in ministry training will surely increase my confidence in being able to preach Gods word.
My husband is very supportive of my ministry dream. He is very encouraging and believes I can do all things through Christ. We also just opened up a business that is typically very secular and we hope to transform it to bring glory to God. I want to use our business to be able to bring a different kind of people to Christ. Some of these people may be seen as outsiders and not welcome in a church, but I want to show them the love of God and how he can transform their lives.
This training from Christian Leaders Institute is so important to me because I will be able to use it to build God's Kingdom and bring his people back to him. God’s passion is his people and I want to use all of this knowledge that I will learn to confidently preach his word to youth and people I get to meet every day. I would love for prayers that my passion for Christ continues to grow every day and that God may use my husband and I as tools with our business to bring the lost to Christ Jesus."
Please pray for Joann and her ministry!
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The course has ended. Please make sure all quizzes have been completed. If your work is incomplete, it is considered a drop, and you will have to take the class again in order to receive credit.
Our staff will be using this time to review your work. Your grade should appear on your "My Home Page" in the "Course Overview" section. Please contact Helpdesk if you have any questions or did not receive your grade.